
Alissa McDonald
Leading Platinum Property Group with a decade-plus of Charlotte market fluency and a client-first ethos.
InstagramThe studio
The Platinum Property Group brings together four real estate professionals with expertise that extends beyond the transaction. Our backgrounds span luxury real estate, marketing, new construction, design, and the building process—giving our clients a broader perspective whether they’re buying, selling, building, or relocating to Charlotte.
We built The Platinum Property Group around the belief that better decisions come from having the right perspectives at the table. We collaborate behind the scenes, share what we know, and bring the right expertise into the conversation when it matters. That might mean seeing the potential in a property others overlook, understanding the realities behind a renovation, positioning a home differently for the market, or simply having another experienced perspective when a decision isn’t quite as straightforward as it looks.
You’ll have a dedicated agent leading your transaction, but you’re not limited to the expertise of one person. We share ideas, solve problems together, and bring the right people into the conversation when it serves you.
Because buying or selling a home is rarely just about the house in front of you. It’s about recognizing the possibilities, understanding the tradeoffs, and knowing how to move the right one forward.


Leading Platinum Property Group with a decade-plus of Charlotte market fluency and a client-first ethos.
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Curating the marketing, staging, and storytelling that make every listing feel editorial.
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A trusted guide for buyers and relocating families discovering their next Carolina address.
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Deep builder relationships and quiet expertise across Charlotte's most distinctive properties.
LinkedInTrack record
$480M+ in closed volume across the Carolinas.
Guides

The process, the decisions, and what to know before you start looking — due diligence fees, budgets by neighborhood, and how to compete without overpaying.
Download the Buyer Guide
How positioning, pricing, presentation, and promotion work together — and what actually moves the number at closing.
Download the Seller Guide
Neighborhoods, nuances, and local perspective worth knowing before you move — schools, commutes, and what your budget buys where.
Download the Relocation Guide
From start to sold — everything you need to successfully list and sell your home, from prep and staging to offers, timelines, and closing day.
Download the Listing Guide